December 28, 2004 Leave a comment
If you really think that historically low life insurance rates counts as “URGENT!” then feel free to click on the image and see the original ad, which I found at Yahoo! Groups, but I’m not posting this to promote life insurance. I’m writing because the ad, unlike the thousands of others I successfully ignore, just held me mesmerized for a good several seconds — and now I’m spending a good several minutes writing about it on this dumb blog post.
Now, I’m not a big fan of what my father calls “semantic pollution” — desensitizing us, for example, to the words Attention, Warning, and Urgent through their misuse for commercial and other promotional advertising, but what I just can’t get past in this case — the aspect of this ad that overrides all other considerations for me — is the idea that I should be impressed by this little girl’s astonishment at historically unprecedented insurance prices. If a little girl — known as they are for their nonchalance, their jaded dismissal of life’s lesser and even sometimes medium-sized astonishments — if such a creature as this can be so shocked and overwhelmed that she opens her mouth and slaps her cheeks a la young Macaulay Culkin, circa 1990, then you know that something historical must be taking place. When I’m trying to gain some perspective on current events, trying to take the long-term view, I know I tend to turn to small children.
Your mileage may vary.